This is in addition to our terms and conditions and any other documents referred to on it and will tell you how we will process any personal data we collect from you or that you provide to us. We encourage you to read the following carefully in order to understand how we treat your personal data and our views. When you visit our website or use our app, you will be taken to be accepting and consenting to the ways in which we use your data as described in this policy.
For the purpose of the General Data Protection Regulation, the data controller is BYRUK Ltd a company registered as Minibus taxi service with the registered address: Freeland PK, 13 Freeland Park Wareham Road Poole Dorset Bh, contact number: 07366384711.
We will collect and process the following data about you:
This information about you that you provide to us when you fill in forms on our sites or provide us with your details by phone, e-mail or otherwise will only be used when you search for a product or service; participate in social media functionality on our sites; enter a competition, promotion or survey; or report a problem with our sites.
The information we receive from you may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, and content published on your social media accounts.
Information that we collect about you including the Internet Protocol (IP) address used to connect your computer or mobile device to the internet, login information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), partners you viewed or searched for, download errors and any phone number used to call our customer service number, if you are a trade professional registered with us or a customer then your location.
Information we receive from other sources. This is information we get about you if you use any of our other websites or the other services we provide. In this case, if we’re going to share that data internally and combine it with data collected on this site or in the app, we will have informed you when we collected that data. We will also tell you for what we will share and combine your data.
We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.
Purposes for which we will use your personal data
We have provided a table below that outlines the various methods by which we intend to utilise your personal data, as well as the legal bases on which we rely. Additionally, we have determined our legitimate interests in the appropriate situations.
Please be advised that we may process your personal data for more than one lawful basis, contingent upon the specific purpose for which we are using it.
Purpose/Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer or trade professional
(a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers and trade professionals use our products / services)
To enable you to partake in a prize draw, competition or complete a survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers and trade professionals use our products / services, to develop them and grow our business)
To administer and protect our business and our sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers and trade professionals use our products / services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products / services, marketing, customer relationships and experiences
(a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests (to develop our products / services and grow our business)
Unless we reasonably believe that we need to use your personal data for a different reason and that reason is compatible with the original purpose, we will only use it for the purposes for which it was collected. Please do not hesitate to reach out to us if you would like an explanation of how the processing for the new purpose is consistent with the original purpose.
We will inform you if we need to use your personal data for an unrelated purpose and provide an explanation of the legal basis that enables us to do so.
Please be advised that we may process your personal data without your knowledge or consent, provided that this is required or permitted by law, in accordance with the aforementioned regulations.
Cookies are employed by our website to differentiate you from other users. This enables us to enhance our website and ensure that you have a positive experience while browsing.
Applications of the data
The information we possess about you is utilised in the following manner:
• The information you provide to us. We will utilise this information for the following purposes: o to fulfil our contractual obligations and to furnish you with the information, products, and services you have requested; o to inform you of other goods and services we offer that are comparable to those you have previously purchased or enquired about; o to provide you, or authorise carefully selected third parties to provide you, with information about goods or services we believe may be of interest to you.
If you are an existing customer or trade professional, we will only communicate with you via electronic means (e.g., email or SMS) regarding products and services that are comparable to those that were the subject of a previous sale or discussion of a sale. If you are a new customer or trade professional and we allow certain third parties to use your data, we (or they) will only contact you via electronic means if you have given your consent.
Please select the appropriate box on the form on which we collect your data if you do not wish for us to use your data in this manner or to disclose your information to third parties for marketing purposes. This information will be used to notify you of changes to our service and to ensure that the content on our sites is presented in the most effective manner for you and your computer.
We will utilise this information for the following purposes:
To administer our sites and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes;
To enhance our sites to ensure that content is presented in the most effective manner for you and your computer;
To enable you to participate in interactive features of our service, when you choose to do so;
As part of our efforts to ensure the security and safety of our sites;
To measure or comprehend the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you;
To provide suggestions and recommendations to you and other users of our site about goods or services that may be of interest to you or them.
Information obtained from external sources. We will combine this information with the information you provide and the information we collect about you. We will utilise this information and the combined information for the aforementioned purposes, contingent upon the nature of the information we receive.
You acknowledge and consent to the sharing of your personal information with the following third parties:
Selected third parties, such as:
Business partners, suppliers, and sub-contractors, for the purpose of fulfilling any contract we may have with them or you.
Advertisers and advertising networks, who require the data to select and serve relevant advertisements to you and others.
Analytics and search engine providers, who aid us in the enhancement and optimisation of our site.
We will disclose your personal information to third parties in the following circumstances:
In case that we sell or buy any business or assets, we will disclose your personal data to the prospective seller or buyer of such business or assets.
If BYRUK or substantially all of its assets are acquired by a third party, personal data held by it about its customers and trade professionals will be one of the transferred assets.
If we are obligated to disclose or share your personal data in order to comply with any legal obligation, to enforce or apply our terms of service and other agreements, or to protect the rights, property, or safety of BYRUK, our customers and trade professionals, or others.
This encompasses the exchange of information with other organisations and companies to mitigate credit risk and prevent fraud.
All information you submit to us is securely stored on our servers. SSL technology will be implemented to encrypt all payment transactions. In cases where you have selected a password that grants you access to specific areas of our website, you are bound to maintain the confidentiality of this password. We kindly request that you refrain from disclosing your password to any third party.
Regrettably, the internet does not guarantee the security of information transmission. We will make every effort to safeguard your personal data; however, we cannot ensure the security of any data that is transmitted to our sites. Any transmission is at your own risk. Upon receipt of your information, we will implement stringent security measures and protocols to mitigate unauthorised access.
We will ensure that your personal data is retained for the duration required to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. In order to ascertain the appropriate retention period for personal data, we evaluate the quantity, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of the data, the purposes for which we process the data and whether those purposes can be achieved through alternative methods, and the relevant legal requirements.
In certain instances, you are entitled to certain privileges under data protection laws in relation to your personal data. Please do not hesitate to reach out to us if you wish to exercise any of these rights.
Typically, there is no fee.
There will be no charge for accessing your personal data or exercising any of the other privileges. Nevertheless, we reserve the right to impose a reasonable fee if your request is manifestly unfounded, repetitive, or excessive. In these circumstances, we may decline to fulfil your request.
What we may require from you
In order to verify your identity and guarantee your right to access your personal data (or to exercise any of your other rights), we may require specific information from you. This is a security measure to prevent the disclosure of personal data to any individual who is not authorised to receive it. Additionally, we may reach out to you to request additional information regarding your request in order to expedite our response.
We endeavour to address all legitimate requests within one month. Occasionally, we may require more than a month to process your request if it is particularly intricate or if you have submitted multiple requests. If this occurs, we will inform you and provide you with updated information.
We will post any future modifications to our privacy policy on this page and, as necessary, notify you via email. We encourage you to revisit our privacy policy frequently to remain informed about any updates or modifications.
Questions, comments, and requests regarding this privacy policy are encouraged and should be directed to Contact@bookyourrides.co.uk
You are entitled to file a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk), at any time.
Please do not hesitate to contact us in the first instance, as we would be grateful for the opportunity to address your concerns before you approach the ICO.